Floral design online course
By Lacy Bird [Now in PRO 2026 version]
Master the world-renowned signature floristry technique and learn the business framework to sell high-ticket work — from your very first bouquet to a profitable studio.
/ About the course
A full path into modern floristry — from your very first bouquet to running a flower studio of your own. Built by the Lacy Bird team over fourteen years and tens of thousands of students.
/ Course trailer
/ Choose your track
PRO isn't one-size-fits-all. Find your starting point below — and the one specific promise this course makes you before you even open the program.
The Beginner
What you're after
Safety and step-by-step structure.
What PRO promises you
You'll skip years of trial and error — we start from tool selection and core mechanics, then climb to advanced commercial arrangements.
The Experienced
What you're after
Style and speed.
What PRO promises you
You'll master the signature Lacy Bird spreading technique, work fluently with complex colour palettes, and tighten your own assembly.
The Startup
What you're after
A roadmap from zero.
What PRO promises you
You'll get the full from-zero playbook — brand, pricing, packaging, channels — and land your first paying clients during the course.
The Studio Owner
What you're after
System, P&L, standards.
What PRO promises you
You'll get a ready-made operational model: sourcing, team onboarding, cost-price maths for premium margins.
/ Outcomes
Ten concrete skills you walk away with — every one of them something a paying client will pay for.
Swipe — or click to step through
No. 01
Round bouquet
Build a perfectly round mono- or mixed bouquet — stem by stem.
No. 02
Asymmetrical bouquet
Asymmetric forms that lift any portfolio out of the round-and-pink trap.
No. 03
Asymmetrical composition
Floral foam, hatboxes and arrangements that hold shape on a table.
No. 04
Color theory
Unusual palettes that price up the same flowers by 30–60%.
No. 05
Packaging
Finishing wrap, ribbon and box — where the perceived value doubles.
No. 06
The bridal bouquet
Wedding bouquets that work in photos and on the dance floor.
No. 07
Phone photography
Natural and artificial light. Phone shots that actually sell.
No. 08
Social media for florists
Grow a feed clients buy from — without burning a day on content.
No. 09
Style & inspiration
Find your house style and a sustainable feed of inspiration.
No. 10
Basket arrangement
Basket techniques across forms, textures and seasonal materials.
No. 11
Business
P&L, pricing, suppliers, hiring — the backbone that turns craft into a studio.
/ Behind the program
Lacy Bird is a working flower studio with locations in Dubai and Astana — over 10,000 bouquets delivered every year, $2.5M in annual revenue, and live workshops held in more than twenty-five countries. The programme teaches what the studio actually sells, day after day.
/ Why Lacy Bird
For fourteen years Lacy Bird has built a studio whose hand-tied bouquets sell for $300 and up — to clients who don't blink at the price. Not because of rare flowers. Because of a formula nobody else teaches.
/ What makes it unique
No. 01
Lacy Bird is a real flower studio that has delivered thousands of bouquets across three cities. You learn how flowers are actually sold — not classroom theory.
→ for you: You skip two years of trial-and-error and copy what already works on paying clients.
No. 02
P&L, pricing, suppliers, hiring, B2B — you finish with a financial model and a launch plan, not only craft. (Included in Business.)
→ for you: You graduate with a studio plan you could open next month — not a hobby.
No. 03
Every practice task is reviewed personally by working florists. With 11 curators on hand, you are never left waiting.
→ for you: You progress every single week instead of getting stuck for months.
No. 04
This isn't a video library. Bouquet after bouquet, composition after composition — you build with your hands while a working florist watches and corrects. Practice is the heart of the program, not the bonus.
→ for you: A portfolio of 8+ bouquets and compositions you've actually built — by the time you finish. Not theory, real work in your hands.
No. 05
Phone photography, studio shoots, Instagram and Pinterest. The skills that turn a bouquet into an order, taught by people who do it every day.
→ for you: Your bouquets stop sitting in the studio. They sell from your phone.
No. 06
Join a network of Lacy Bird florists across the world — people who began exactly where you are now.
→ for you: You never have to figure out a hard problem alone again.
/ Program
From your first stem to your own studio. Each module ends with a practical task, reviewed by a working florist within 24 hours.
How the programme runs, who teaches it, and what a modern florist actually is.
The full playbook a working florist actually uses: Instagram as a stage, a content plan that ships, and AI that covers what you can't shoot yet.
A living recipe library that ships with every plan. Every skill from the modules above gets a shelf-ready assignment you can rebuild in your own studio or at home.
/ Bouquet recipes
A living library of Lacy Bird recipes — every skill you learn in the modules gets a shelf-ready assignment to rebuild. Seasonal sets for Valentine's Day, Mother's Day and Christmas & New Year are baked in; the rest cover everyday commercial formats.
35 recipes · updated as the Lacy Bird studio ships new signature bouquets · included in every plan
/ Free demo
Get the full Module 1 intro plus one Lacy Bird signature bouquet demo, delivered to your inbox.
/ What you walk away with
The point of PRO isn't to feel smarter — it's to have a working career. Here's what you actually leave with.
International certificate
An accredited Lacy Bird Academy certificate clients recognise — yours forever, hangs in your studio, lives on your CV.
8+ bouquet portfolio
Commercial pieces you built, photographed, and can charge $300+ for from day one. Real work, not screenshots.
Your first paying clients
Pricing scripts, packaging templates and the exact funnel our students use to land orders the week they graduate.
A mentor in your corner
A working Lacy Bird florist reviews every bouquet you build — by hand, in under 24 hours. Not a theory teacher with a webcam.
The LBA alumni network
Hundreds of working florists across 25+ countries — message any of them when a client asks something nobody warned you about.
Lifetime access to everything
All modules. All updates. The wedding course. New cohort recordings. You keep it forever, even when the next version ships.
/ Your path
Tell us about you. We'll show you the path.
Step 1 / 4
Honest version — not the polite one.
/ The price ladder
Learn how to sell the same stems 3× upwards.
How much do you want to earn per bouquet?
Drag the slider — same stems, different price tag.
No. 01
Wrap a few stems, hand them over.
Anyone can do this. No craft, no margin.
/ The archive
Not a content brand.
We learned to combine art and commerce — and turned it into a trend. Twelve years, 10,000+ bouquets a year, $2.5M in annual revenue, 500k+ followers across socials — and a style other studios are still trying to catch up with.
/ The team
Sofya Veyber
Lacy Bird & LBA founder
The creator of Lacy Bird's signature style. Every small detail matters to Sofya — she knows that it's the little things that make up a successful business.
Oksana Anikina
ex-Chief florist
Creative person who modernizes and develops the Lacy Bird style with new trends, experimenting with new methods and techniques.
Oleg Belyakov
LB Business development manager
Knows all about business processes in the floral industry.
Daria Shulzenko
Teacher and curator of LBA
Uses her knowledge to enhance the world's beauty. Will teach you to be attentive to details and turn your dreams into reality.
Polina Belyakova
SMM-manager, Lacy Bird
Knows how to promote in social media and take your work to the top level.
Alina Apollonova
LBA expert
Deep expertise in procurement organisation and studio bookkeeping.
Diana Norkina
LBA expert & Lacy Bird chief florist
12 years in floristry, 10,000+ perfect bouquets built. A perfectionist about every detail.
Anastasia Wolf
Event decorator, LBA expert
100+ styled events; her work has been featured on multi-million portals and in magazines including Vogue UK.
Aleksey Shamsutdinov
CEO, Lacy Bird Academy
Runs the studio's business side with modern promotion and growth playbooks — and shares his findings openly with every student.
+ 9 more tutors and 11 curators across signature technique, color theory, business and content. Every practical task is reviewed personally — in under 24 hours.
/ Student works
Before & after
Same hands. Six weeks of curator feedback. Drag the handle — watch the bouquet flip.
/ Live builder
/ How it works
01
Short HD lessons. Practice with flowers you can buy anywhere.
02
Upload a photo of each task — bouquet, palette, plan.
03
A senior florist returns specific notes in under 24 hours.
04
Final test, international certificate, lifetime access.
A look at the platform
Lessons, feedback, calendar, certificates — what enrollment actually feels like, from the inside.
Self-paced · English · Personal feedback · Lifetime access · Certificate · 14-day money-back
/ Stories
/ Video feedback
/ The comparison
Both teach floristry. Only one builds a business.
| YouTube | Lacy Bird PRO | |
|---|---|---|
| Who teaches | Anyone with a camera | Working florists, 10+ yrs in studio |
| Verified information | No fact-check, no source | Studio-tested, peer-reviewed |
| Result | Hobby | A working business |
| Feedback | None | 24h, by a working florist |
| Portfolio | None | 8+ real bouquets |
| Income | $0 | $300 per bouquet |
| Certificate | None | International, accredited |
/ Bonus · pre-launch only
A full bonus course on top of the program. Bridal bouquets, ceremony arches, tablescaping, hanging installations and event décor — wedding-specific work where the foundation modules pay off.
Free bonus · included with every plan
/ How the cohorts work
Why fifteen?
/ Pricing
Cohort closes in
15 of 15 spots left in this intake
Florist
The foundation.
3 payments · 0% interest
or $501 $590 pay in full and save 15%
14-day money-back guarantee
Freelance
Build your brand.
3 payments · 0% interest
or $756 $890 pay in full and save 15%
14-day money-back guarantee
Business
From skill to studio.
3 payments · 0% interest
or $1,096 $1,490 pay in full and save 15%
14-day money-back guarantee
Pay in 3 instalments at 0% · Multi-currency · Studio referral discount on request
/ Personal consultation
Book a 15-minute video call with our team. We'll talk about where you are, what you want from floristry, and which path makes sense for you.
What you'll get
Book your call
Takes a minute. We'll send the invite.
We'll send a calendar invite within a few hours.
No spam, no pressure.
Already enrolled? Sign in to the program
/ FAQ
The questions we get most. Still need help? Talk to us.
Didn’t find your answer?
One last thing
